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Get to the point

At the UIMP summer course currently taking place in Santander, Spain, Jennifer Aquino, Director, International Advancement at Bentley University, USA and advisor to StepOne, weighed in one of the most important things Spanish entrepreneurs should keep in mind – get to the point. Whether you are pitching to Venture Capitalists, or simply presenting your technology to gain feedback, Americans tend to expect very succinct presentations. In her response, Jennifer cited an article from the Small Business section of the New York Times that came out June 11, 2009. The article has some great recommendations for all entrepreneurs seeking to present their idea to others.