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Social Media in Strategic Alliances
I attended my second ASAP (Association for Strategic Alliance Professionals) event last night. It was held at Cisco’s offices in San Jose, and I was very impressed by 2 things.
First, the “technology” of the event was extremely well-integrated with the speakers. For instance, audience members were able to record their responses to several polling questions that the speakers asked. The speakers then were able to integrate this real-time data into the presentation. Of course, this is not new technology — but it was the first time that I felt a presentation was actually enhanced by technology. This is especially interesting to me since part of StepOne’s value add for our European clients is to prepare them for presentations they may give or meetings they hold in the US. Anything that enhances a speaker’s message is something that I will keep an eye on for our clients.
Second, on the topic of how social media can enhance strategic alliances, the speakers referenced 2 source materials that I will definitely track down and read. The book, Groundswell (http://bit.ly/1CgLph), and the Conversation Prism (http://bit.ly/65Hnr) by Brian Solis. Have any of you out there read or used these? What do you think?